Brand Identity
December 2023
Nail Salon - Brand Identity
Gemstones is an upscale nail studio committed to offering exquisite nail art to all. Their skilled artists specialize in a range of services, from manicures and pedicures to unique features like gel polishes and encapsulated designs. With a focus on inclusivity, Gemstones seeks to create a welcoming haven for everyone, emphasizing their commitment to being a safe space 🌈
In our planning for their brand identity our focus was on capturing their mission. It was essential to create a sense of fun and modernity while staying true to the studio who embraces diversity and creating equitable and safe spaces. I wanted to ensure that the brand reflects both their elevated service offerings and their accessibility, creating an identity that resonates with a broad audience.
Not only does this visual identity align with their mission statement, but it also effectively reaches out to their ideal clientele. The brand identity encapsulates the premium experience that Gemstones offers while maintaining a warm and welcoming aura, catering to everyone who walks through their doors.
